THE SHIFT TO ‘MUSIC ACCESS'

“We believe that Comes With Music will transform the way people enjoy music. With unlimited music access for a year, music fans can enjoy their favourite artists or delve into new genres without having to worry about individual track or album purchases.” Tero Ojanpera, head of entertainment, Nokia “We want to convert people at the lower end of the spending spectrum through deals like Comes With Music, without cannibalising the top end of the market.” Francis Keeling, commercial director, digital, Universal Music Group International “Our research shows that consumers will pay extra for a handset if they can see the benefit of gaining unlimited access to music. Some shy back if there is no ownership, which is why the Comes With Music concept is so popular. It’s about music discovery as well as keeping songs and that is popular across all demographics.” Ulrich Jaerkel, senior vice president, digital and new business development EMEA, at Sony Music Entertainment. Ultimately we will see all sorts of products come with music – home stereos, cars and potentially televisions. Music can become an important element that enhances the value of consumer electronics devices, providing consumers with a very complete and satisfying experience.” Thomas Hesse, president, global digital business, Sony Music Entertainment “All mobile consumers want to have content on their phone, but many find the experience difficult, slow and time consuming. With PlayNow™ plus, there will be no more barriers, we’re giving consumers the freedom to instantly discover, download, play and recommend all the music they want—anytime, anywhere.” Lennard Hoornik, corporate vice president and head of marketing at Sony Ericsson “We believe there is an increasing emphasis on services that are delivered in cooperation with device makers and we are in talks with a wide range of vendors such as in-car audio providers, to personal computer and setbox manufacturers that will be delivering unlimited music services globally.” Rob Lewis, chief executive , Omnifone “The mobile and broadband markets in Denmark are highly mature, hence focus is more on customer retention than customer acquisition. TDC PLAY is vital for us in our aim to keep our customers and stabilise our turnover.” Eva Berneke, senior executive vice president & chief strategy officer, TDC. “Sky’s new music offering reflects the evolution we will see in the UK in 2009 as we move from a digital landscape dominated by solely owning music to hybrid models where customers will access and own music as part of an existing and familiar service with millions of potential consumers.” Beth Appleton, head of digital, Universal Music Group UK “A movie is free if a consumer watches it when it is scheduled on TV, they pay a little more for a ‘video-ondemand’ service and a premium if they buy it on DVD to watch when they want for as many times as they want. It’s a classic trade-off between payment and control.” Eric Daugan, senior vice president, digital business, Warner Music EMEA “Beyond charging for individual downloads, Orange’s offer represents a turning point in the development of new modes of consumption in France. It is an innovative alternative, which meets music fans’ needs for more flexibility, mobility and a richer music offering, while respecting artists’ rights.” Thierry Chassagne, president, Warner Music France